The Marketing Intern will work with Allyis Marketing Manager to help execute defined marketing programs including 1) Search Engine Optimization Strategy, 2) “Our Thinking” Content Strategy, 3) Lead Nurturing Strategy, and 4) Social Networking Strategy. Responsibilities will include, but not be limited to conducting and helping with research, developing tactical plans, copywriting web site content, social media, leading follow-up and event coordinations. Responsibilities: * Support Marketing Manager in execution of SEO strategy for Allyis.com: * Execute link building plan * Integrate targeted keywords into “Our Thinking” content * Recommend site updates/enhancements * Assist in coordination of “Our Thinking” Content strategy: * Work with Marketing Manager, define “Our Thinking” topics and content development calendar * Work in conjunction with Allyis’ Career Development team to help identify and align content topics to appropriate Subject Matter Experts (SMEs) * Ensure content development incorporates and aligns with Allyis’ proper integration of keyword strategy into content * Once produced, help communicate & promote new content via both internal and external marketing communication channels identified by Marketing Manager * Support Marketing Manager in execution of Lead Nurturing strategy: * Ensure incoming leads are placed into appropriate ‘drip campaign’ * Manage coordination of leads between HubSpot system & Salesforce.com * Manage and track identified marketing touch points, responses, etc. * Assist Marketing team in managing of Allyis’ Social Networking efforts: * Distribute “Our Thinking” content, news, events, etc. through Twitter, Facebook and LinkedIn * Encourage employee involvement and appropriate participation by key Allyis employees by creating and providing pre-scripted posts for each Social Networking channel * Support Marketing Manager in developing “plan of attack” for upcoming changes in Microsoft Partner Network (MPN): * Research changes in MPN relevant to Allyis’ Gold Certified Membership * Identify steps for Allyis’ successful positioning in the new Microsoft Partner Network * Research & identify marketing and business development opportunities and benefits within MPN program * Assist Marketing Manager with miscellaneous tasks such as: * Identify, coordinate and edit content for development and distribution of client newsletter * Manage Allyis subscriber and mailing list while ensuring CSPAM compliance and list integrity Required Skills: * Ability to work well in changing, fast-paced environments, flexible attitude * Ability to follow through on assigned tasks with limited supervision * Ability to complete multiple tasks and high volume of work on deadline * Self-starter, independent, and highly motivated * Attention to detail and ability to edit and proofread * Excellent oral and written communication skills * Excellent time management and organizational skills * Background working with sales and/or business development teams * Currently Junior-Senior in Marketing, Communications, Business Administration or related field degree program * Marketing and/or marketing/communications experience * Understanding of Web 2.0 and Enterprise 2.0 required * Must be technically savvy Apply Today: Please forward resume to HR by using the apply button below.
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