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Job Summary: Research market conditions in local, regional, or national areas to determine potential appeal, stickiness and adoption of marketing messaging and programs. May gather information on target audiences, competitors, and methods of marketing and distribution. May apply results to marketing campaign strategy based on regional preferences and buying habits. Job Summary: •Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting demand. •Prepare reports of findings, illustrating data graphically and translating complex findings into written text. •Forecast and track marketing and sales trends, analyzing collected data. •Seek and provide information to help companies determine their position in the marketplace. •Measure the effectiveness of marketing, advertising, and communications programs and strategies. •Conduct research on business opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. •Monitor industry statistics and follow trends in trade literature. •Devise and evaluate methods and procedures for collecting data (such as surveys, opinion polls, or questionnaires), or arrange to obtain existing data. Job Activities: •Getting Information -- Observing, receiving, and otherwise obtaining information from all relevant sources. •Documenting/Recording Information -- Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form. •Communicating results -- Providing information by telephone, in written form, e-mail, or in person. -Establishing and Maintaining Interpersonal Relationships -- Developing constructive and cooperative working relationships with others, and maintaining them over time. -Processing Information -- Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data. Job Requirements: •Sales and Marketing -- Knowledge of principles and methods for showing, promoting, and selling solutions. •Analytical skills – ability to assess, process and draw conclusions from gathered information •Communications and Media -- Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media •Basic understanding of IT landscape -- Knowledge of computer hardware and software, including applications and data storage devices. Education and Experience: -First Year MBA Student

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